New Model Introductions, Production, Sales, and
Exports
Business Development, Plants, and
Facilities
Toyopet Crown
First export of Japanese passenger car (Crown) to the
U.S.
1950
・ Financial crisis/Labor dispute/Voluntary retirement.
・
Toyota Motor Sales Co., Ltd. established.
・ Minsei Spinning Co.,
Ltd. (currently Toyoda Boshoku Corporation) established.
・ BX truck and BJ Toyota Jeep (currently Land
Cruiser) announced.
・ Production of SF compact passenger car
started.1951
・ Creative Idea Suggestion System started.
・ Production of SG small truck started.
1952
・ RH Toyopet Super and RK small truck
announced.
1953
・ Towa Real Estate Co., Ltd. established.
・ Corporate
slogan "Good Thinking, Good Products" established.
・ SKB small truck (currently Toyo Ace)
announced.
1954
・ Main Technical Building (Technical Center)
completed.
・ Toyopet Crown, Toyopet Master and Crown
Deluxe announced.
1955
・ RK52 small truck (currently Dyna)
announced.
1956
・ Toyopet dealerships started operations.
・ Head
Office test course completed.
・ DA60 diesel truck and Toyopet
Corona(currently Premio) announced.
・ First export of Japanese passenger
car (Crown) to the U.S.1957
・ Toyota Motor Sales, U.S.A.,
Inc. established.
1958
・ Toyota do Brasil S.A.
started operations.
1959
・ Motomachi Plant started operations.
Slogan established
Toyota Motor Sales, U.S.A., Inc.
Motomachi Plant
§ Entries in blue refer
to Toyota overseas operations.
